Let's face it. Small-medium business owners run into a lot of barriers on the path to success. Health insurance premiums, rising energy costs and a heavy tax burden in an uncertain economy present overwhelming challenges. Business owners are struggling to hang on in hopes of riding the storm. That's when thinking "outside the box" becomes crucial.

At aGrafix, we examine your entire business model. We'll take a look at the tools you're using now and find ways to maximize production out of the resources you have available. The aGrafix Small Business Matrix is designed with the small-medium business owner in mind. We know your challenges because we deal with them every day in the management of our business. We'll work with you to get the tools your company needs to reach your goals. And, if we can't find the answers in-house, we'll do the research and get you those answers so that your company's management will be in a position to make informed decisions. Once we've gathered the data you need, we'll work with you to develop a winning marketing strategy.

A. Research
B. Development
C. Marketing
D. ALL OF THE ABOVE

We're all accustomed to hearing the terms "marketing and development" or "research and development". It's almost as if we're conditioned to believe that development is just an afterthought. aGrafix takes an unconventional approach to problem solving. We start with research. We assist in developing the tools your company needs before it markets its products and services leading to ultimate growth. The aGrafix paradigm is based on a common sense approach:

RESEARCH........................................................................................................................

We begin with an in-depth analysis of where your business stands today from the products and services you offer to the way information is managed within your organization. During a typical assessment, your aGrafix Account Manager will work with your company's management team to:

• identify your stronger products/services
• determine the demand strength for your products/services identify the competition and what they do that sets them apart
• identify what makes your company better than the competition
• examine the workflow in your office and determine its efficiency and effectiveness

DEVELOP........................................................................................................................

Unfortunately most do judge a “book by its cover”. How you present your business to a potential customer in the first few seconds can be the difference between closing and losing out on a sale. Your aGrafix team assists you in creating a corporate image that brings your vision to life by making a lasting first impression. We'll assist your company in developing a comprehensive program which includes using current resources first. We'll work with your company to develop:

• an attractive, consistent "corporate image"
• informative literature and other marketing aids which capture the eye of potential customers
• a web presence that reflects your company's vision
• organizational programs to improve workflow by making it more efficient

MARKET........................................................................................................................

The bottom line is that it all comes down to marketing. Your company has done the research. You’ve developed your products and services. You know that you can deliver better than the competition. But how does your company get its message out?

Unlike the big guys, your company can’t afford glitzy marketing campaigns on national television. With the aGrafix Small Business Matrix program, we assist you in developing marketing strategies that don’t exhaust your limited resources. Our job is to develop creative ways to promote your business not only to potential clients but within your own organization. We help bring your organization together to deliver a consistent message that reflects your vision and enhances reaching your goals.